Marketing to developers is challenging—engineers are naturally sceptical of traditional marketing tactics. As a former engineer turned marketer, I’ve learned what works (and what doesn’t). In this post, let's look at five strategies to help you better resonate with technical audiences.

Conversations around Flutter's eventual demise have been ongoing since it was first released in 2017. Seven years later, I wanted to share a few reasons I am optimistic about the future and will continue to bet on Flutter.